FOR IMMEDIATE RELEASE

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May 3, 2014

NORRA Releases Official Event Schedule For
2014 General Tire NORRA Mexican 1000
-- New Events, Venues Highlight This Year's 1,300-Plus Mile Rally --

(Agua Dulce, Calif.): With pre-rally entries at record levels, the National Off-Road Racing Association (NORRA) today released a final event schedule for its fifth annual General Tire NORRA Mexican 1000. NORRA and its unique, vintage-flavored, on and-off road rally will cover 1,300+ miles over four days starting in Ensenada, Mexicali, Baja, Mexico on May 10th and finishing in the world-class resort destination of San Jose Del Cabo on Wednesday, May 14th.


For the first time in its history, the Mexican 1000 will start in the host city of Ensenada, Baja, Mexico, just two hours south of downtown San Diego. Much of the pre-race activity will center around Ensenada's iconic Riviera Cultural Center, including Saturday's General Tire "Round-Up" of historic and vintage race cars, trucks and sedans, the "Bilstein Shock Absorber Tech Inspection" and the "Walker Evans Racing Driver's Meeting and Welcome Fiesta."husiast Dave Despain. Last year’s honoree was five-time overall Baja 1000 champion and Mexican 1000 rally veteran Mark McMillin.

Saturday, May 10th will also see the ceremonial start of the motorcycles classes from the Riviera, with a mixed field of vintage and modern machinery. This marks the first time that NORRA has split its two and four-wheel divisions for two days of the rally -- all in the interest increasing participant safety.

Next weekend will also mark the first time that all the vintage four-wheel classes will have a stationary Technical Inspection that will also serve as a four-hour display of the historical vehicles that make the NORRA experience so unique. The General Tire Round-Up will be from 12:00 noon until 4:00pm at the Riviera Cultural Center. Race fans will also have the chance to see NORRA's Evolution-class vehicles in the Bilstein Tech Inspection held nearby.

Also new for 2014 will be the location of NORRA's immensely popular "South Point Driver's Award Celebration," a huge post-rally party that will be hosted by San Jose Del Cabo's Grand Mayan Resort. The seaside celebration will include a red carpet entrance, food, drinks including Azunia Tequila margaritas, live music and special awards -- all capped of with huge fireworks show.

"We are more than excited about the progress our team has made in raising the bar once again for this year's General Tire Mexican 1000," explained NORRA President Mike Pearlman. "Our only goal is to make the experience for our family of racers bigger and better each year. I think we are achieving that objective in a big way for 2014. We can't wait to see everyone next week in Ensenada."


The streets of Ensenada, Baja, Mexico will alive next week with the unique sites and sounds of the General Tire NORRA Mexican 1000. On Saturday, May 10th the festivities include the "General Tire Round-Up" for all vintage vehicles, the "Bilstein Tech Inspection" and the "Walker Evans Racing Driver's Meeting and Welcome Fiesta." NORRA will utilize the city's iconic Riviera Cultural Center as the focal point for most of its Ensenada-based activities.

2014 General Tire NORRA Mexican 1000

Event Schedule**

Friday, May 9 Ensenada  
10:00am Media Breakfast and Press Conf. San Nicolas (Rosa Meeting Room)
12:00 - 6:00pm IRC Open – Bracket and installation San Nicolas (poolside)
1:00 - 4:00pm Motorcycle Registration San Nicolas (poolside)
  Cars Pre-Registration  
3:00 - 4:00pm NORRA Rally/GPS Clinic San Nicolas Rosa Meeting Room
4:00 - 6:00pm Motorcycle Pre-Tech San Nicolas (parking lot)
6:00 - 10:00pm Baja Social Club/Meyers Manx Bash Horsepower Ranch
Saturday, May 10 Ensenada to El Rosario (Motorcycles)  
9:00 - 11:00am Motorcycle Tech Inspection Riviera Conv. Center
11:30 - 12:30pm Motorcycle Driver’s Meeting Riviera Conv. Center (theater)
12:30pm Motorcycle Staging Riviera Conv. Center (front)
1:00pm Motorcycle Start Riviera Conv. Center (front)
10:15pm Finish closed El Rosario (Mama Espinosa's)
5:00 - 10:00pm Walker Evans Racing Welcome Fiesta El Rosario (Mama Espinosa’s)
  Ensenada (Cars)  
9:00 - 4:30pm Vehicle/Driver/Crew Registration Riviera Conv. Center (glass room)
9:00 - 6:00pm IRC Open: Bracket and installation Riviera Conv. Center (glass room)
10:00 - 12:00 noon Vintage vehicle staging (mandatory) Riviera Conv. Center (front)
12:00 - 4:00pm General Tire Vintage Round-Up & Riviera Conv. Center (front)
  Bilstein Vintage Tech Inspection  
11:00 - 6:00pm Bilstein Evolution Tech Inspection Riviera Conv. Center (south)
6:00 - 7:00pm Walker Evans Racing Driver’s Meeting Riviera Conv. Center (theater)
7:00 - 9:00pm Walker Evans Racing Welcome Fiesta (Includes food, drinks and live music) Riviera Conv. Center (gardens)
Sunday, May 11 El Rosario to San Ignacio (Motorcycles)  
5:30am Motorcycle Staging Mama Espinosa’s
6:00am Motorcycle Start Mama Espinosa’s
8:50pm Motorcycle Finish Closed Main Plaza, San Ignacio
  Ensenada to Bahia De Los Angeles (Cars)  
5:00am Car Staging Riviera Conv. Center
6:00am Ceremonial Start Main Street Bridge
10:00pm Car Finish Closed Costa Del Sol, BOLA
Monday, May 12 San Ignacio to Loreto (Motorcycles)  
6:30am Motorcycle Staging Main Plaza
7:00am Motorcycle Start Main Plaza
4:00pm Motorcycle Finish Closed Loreto
12:00am-11:00pm American Racing Wheel Party La Mision Hotel (pool), Loreto
  Bahia De Los Angeles to Loreto (Cars)  
8:00am Car Staging Costa Del Sol
9:00am Car Start Costa Del Sol
11:20pm Car Finish Closed Costa Del Sol
12:00noon-11:00pm American Racing Wheels Party La Mision Hotel (pool)

All Change to Mountain Time

Tuesday, May 13 Loreto to La Paz (Cars and Motorcycles)  
5:30am Motorcycle Staging La Mision Hotel
6:00am Motorcycle Start La Mision Hotel
9:00am Car Staging La Mision Hotel
10:00am Car Start La Mision Hotel
5:40pm Motorcycle Finish Closed Downtown La Paz
9:10pm Car Finish Closed Downtown La Paz
Wednesday, May 14 La Paz to Cabo (Cars and Motorcycles)  
5:30am Motorcycle Staging Grand Plaza, La Paz
6:00am Motorcycle Start Grand Plaza, La Paz
9:00am Car Staging Grand Plaza, La Paz
10:00am Car Start Grand Plaza, La Paz
1:55pm Finish Closed Main Plaza, San Jose Del Cabo
5:10pm Car Finish Closed Main Plaza, San Jose Del Cabo
7:00pm South Point Seaside Driver Awards Grand Mayan, San Jose Del Cabo

** Subject to change



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ABOUT NORRA

Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. Dubbed the “Happiest Race on Earth,” the unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, rally cars, a limited group of modern desert racecars and classes for prerunner trucks and buggies.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970s. In 2013 NORRA added a second event to its calendar -- the new NORRA Mexican 500.

The General Tire NORRA Mexican 1000 is proudly supported by General Tire, American Racing Wheel, South Point Hotel Casino, Walker Evans Racing, Azunia Tequila, KC HiLites, Bilstein Shock Absorbers and Mastercraft/Impact Safety.