March 4, 2015

NORRA and Mint 400 to Bring History Alive at Third Annual "Show N' Shine" in Las Vegas
-- NORRA Reunites Trucks, Cars, Buggies and Bikes at the Mint 400's "Memory Lane" --

(Agua Dulce, Calif.): Huge crowds and the sparkling neon of historic downtown Las Vegas will once again serve as a perfect backdrop for off-road racing history to come alive at the upcoming Polaris Mint 400 presented by General Tire. For the third time in as many years, the National Off-Road Racing Association (NORRA) will help organize a special Mint 400 “Vintage Show N’ Shine” on Friday, March 13th at the race’s legendary Tech and Contingency day on Las Vegas’ famous Fremont Street. A popular part of the Mint 400 experience, for 2015 NORRA hopes to gather an impressive collection of rolling history in an area known as “Memory Lane.”

NORRA promotes and organizes the annual General Tire NORRA Mexican 1000 Rally, a vintage-flavored on and off-road stage rally that runs the length of the Baja peninsula. Scheduled to take place on April 25-29, for 2015 competitors will enjoy a fun-filled journey from Ensenada, Baja Mexico to the world-class resort city of San Jose del Cabo. More than 150 entries are expected to take part in an event fondly known as “The Happiest Race on Earth.”

NORRA's first "Memory Lane" display came during the 2013 General Tire Mint 400, a gathering that included (from left to right) Jim Riley's "Snortin' Nortin Nova, the incredibly restored ex-Scoop Vessels BFG Blazer of Cam Thieriot, Rory Ward's exotic Mickey Thompson-built Challenge IV and Dave Westhem ex-factory GMC Class 8.

The list of famous off-road vehicles expected at the 2015 Mint 400 “Show N’ Shine” is expected to include many one-of-a-kind iconic desert racing vehicles – many that competed in the Mint 400 during their heyday.

“While the Mint 400 has once again become the largest and most influential off-road race in America, this race also has an unmatched history that stretches back to 1967,” stated the Mint 400’s CEO Matt Martelli. “Honoring our past via this ongoing relationship with NORRA just makes sense, as they have really been the catalyst to the entire historic off-road racing movement that’s now gaining momentum. I mean what’s cooler than racing vintage off-road vehicles?"

“We are very pleased that the Mint 400 group has invited us back to be part of their festivities again in 2015,” explained NORRA President Mike Pearlman. “Both of our groups share a passion for this sport’s unique and colorful past. We invite everyone with a vintage off-road truck, sedan, buggy or motorcycle to join us on Fremont Street on 'Memory Lane'.”

NORRA's two-wheel competitors will once again enjoy the safety of motorcycle-only rally days and separate routes as they compete in the 2015 Mexican 1000. NORRA first instituted this formal in 2014 -- a concept that was met with overall praise and appreciation from by rally organizers.

Click here for Mint 400 "Show N' Shine" Contact

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Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, rally cars, a limited group of modern desert racecars and classes for prerunner trucks and buggies.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970s.

The General Tire NORRA Mexican 1000 is supported by General Tire, American Racing Wheel, South Point Hotel Casino, Walker Evans Racing, Azunia Tequila, KC HiLites, Bilstein Shock Absorbers and Mastercraft/Impact Safety.



The Mint 400 is the oldest, roughest, most spectacular, and most prestigious off-road race in America. It was started in Las Vegas in 1967 and became the marquee off-road race that every racer and celebrity dreamt of winning. Known as “The Great American Off-Road Race™" the legend lives on, as each year the greatest off-road racers from around the world battle each other, and the brutal Nevada racecourse for a chance to be a part of American racing history. Less than half of those competing will ever finish the unforgiving race! The Mint 400 is an epic 400-mile battle between twenty different classes of off-road race vehicles. But it’s more than just a race. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew challenge, Miss Mint 400 beauty pageant, multiple parties, qualifying time trials, and a world famous vehicle contingency that is attended by tens of thousands each year.