April 24, 2016

Catch The 2016 NORRA Mexican 1000 From One Of The Best Seats In The House. Yours!
-- Test Run For Live Event Coverage With Tracking, Chat, Feed, And Daily Reports --


(Agua Dulce, Calif.): In desert racing, some of the most incredible action, and compelling stories, take place in the middle of nowhere. Covering a desert race is a technical and physical challenge, especially when you are traveling the length of the Baja Peninsula. Like the pioneers that were first to make the run down the peninsula, NORRA will be charging into the unknown to bring you the most ambitious media coverage to date at the Mexican 1000. The brainchild of NORRA and Dave Cole who runs Ultra4, the plan is to have film crews and a chase helicopter filming the race, doing commentary as it happens in the field, and uploading footage live or as live as possible. In addition to the action on course, coverage of parties, events and post-race happenings will also be included. They will be going as far as placing video cards into a “football” and dropping it to waiting crews on the ground for instant upload. The film crews, commentators, pilot and chase crews will be chewing the same dirt and subject to the same glitches, and ditches, that every competitor faces. Aside from the incredible action you will witness, many will be tuning in to witness this groundbreaking concept develop before their eyes as they race south with the competitors. Go to: to find out all the coverage available including live tracking, live chat, live feed, and daily reports.




Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, rally cars, a limited group of modern desert racecars and classes for prerunner trucks and buggies.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970s.

The NORRA Mexican 1000 is supported by American Racing Wheel, South Point Hotel Casino, Walker Evans Racing, Azunia Tequila, KC HiLites, Bilstein Shock Absorbers and Mastercraft/Impact Safety.