FOR IMMEDIATE RELEASE

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January 10, 2019 (Agua Dulce, Calif.):

YOKOHAMA TIRE Offers Racer Support Program For The 2019 NORRA MEXICAN 1000

Preparation for the 2019 Yokohama NORRA Mexican 1000 is well underway for many teams. If you have not done so, there is still time to get registered and join in on the fun. One thing you won’t have to worry about is tires. In addition to sponsoring the rally, Yokohama has a racer support program that helps competitors with tires. All registered racers are eligible to participate, and when you buy 3 tires, you get 1 free. All Yokohama Light Truck products are eligible. To qualify you must display 1 Yokohama decal on each side of your race car. To purchase tires you must order them through Trackside Performance. Contact Gina Witter or Bob Root at TrackSide Performance, LLC. 30392 Esperanza. Rancho Santa Margarita, CA 92688. Phone: 949-589-5394.

Like NORRA, Yokohama has a rich history in offroad racing. Their Super Digger tires dominated the traditional classes in desert racing. They helped to launch the careers of many future champions who rose through the ranks. One such racer was “The Ironman” Ivan Stewart. Ivan was one of a group of hardcore competitors with single seat race cars. They drove the entire race by themselves. The Ironman moniker was given to those racers, and Ivan was one of the most famous.

“We are so happy to lend our support to NORRA,” says Yokohama’s Paul Algarin. “They are doing a lot of great things. Adding the NORRA 500 race to the Mexican 1000 will allow even more people to enjoy racing in Baja. NORRA is working to invigorate the traditional limited classes that are so much fun to compete in.” There is a reason why the NORRA Mexican 1000 is “The Happiest Race On Earth!” . There is plenty of stiff competition, but it’s also the most fun you will ever have.

If you would like to take part in the “Happiest Race On Earth!”, the first NORRA event of 2019 will be the Mexican 1000. It takes place Fri. April 26th through Fri. May 3rd. There is still plenty of time to make plans to attend, but please take full advantage of early registration. Details about NORRA, their events, the history of the Mexican 1000, and answers to any questions you may have are all on the official NORRA website found here: norra.com NORRA events honor the past, and celebrate the future. You will have amazing experiences, and create memories that will last a lifetime. Make plans to attend today!


NORRA’s rally format allows the rush of competition, but also allows participants to relax each evening in a unique location in Baja. You can enjoy the food, drink, and nightlife in San Felipe, Ensenada, or La Paz, but also reflect on the rugged beauty at Bay of Los Angeles, or dine on the catch of the day in Loreto. After 5 days of competition, you will have traversed the entire length of the Baja Peninsula; experiencing the spectacular beauty and distinctive Baja culture along the way. After experiencing the Mexican 1000 just once, you too will be hooked.

The 2019 YOKOHAMA NORRA Mexican 1000 Dates:

Ensenada to San Jose Del Cabo

Friday, April 26th - Tech and Registration (Day 1)
ENSENADA

Saturday, April 27th - Tech and Registration (Day 2)
ENSENADA

Sunday, April 28th - Race Day 1
ENSENADA ~ SAN FELIPE

Monday, April 29th - Race Day 2
SAN FELIPE ~ BAHIA DE LOS ANGELES (Cars)
SAN FELIPE ~ GUERRERO NEGRO (Motos)

Tuesday, April 30th - Race Day 3
BAHIA DE LOS ANGELES ~ LORETO (Cars)
GUERRERO NEGRO ~ LORETO (Motos)

Wednesday, May 1st - Race Day 4
LORETO ~ LA PAZ

Thursday, May 2nd - Race Day 5
LA PAZ ~ SAN JOSE DEL CABO

Friday, May 3rd - Awards
SAN JOSE DEL CABO

It will be even easier to join in on the fun this year with the addition of the Savvy Offroad Safari class. You don’t need to have a modern race car or restored vintage vehicle to participate in the rally. The Safari class will be guided each day from the starting town to the finish with fun and games along the way. They will travel through the same areas and sit around the campfire with the rest of the rally competitors each night. Those competitors include professional racers, automotive icons, industry insiders, and adventure seekers just like you. You know it’s going to be a good time because Savvy Offroad owner Gerald Lee, an experienced NORRA Mexican 1000 competitor, was one of the first to sign up for the Safari class.

The best news is that registration is still open. You can sign up today and join in on all the fun and adventure. Everything you need to know about the Mexican 1000, and NORRA 500 can be found at norra.com. Go to the site and find out for yourself why NORRA has exploded in popularity. You can experience the same wonder and sense of achievement those early thrill seekers sought today when you join NORRA in Baja. NORRA events honor the past, while forging the future. Don’t miss out on the fun.


NEW! 2019 The 2019 NORRA 500

The bigger and better part of the “Happiest Race On Earth!” will be a second event that will be held October 10th-13th of 2019; the NORRA 500! Based in Ensenada, Baja California Mexico, the event will be family-friendly event that will offer two separate and concurrent 250 mile race courses starting and finishing in front of the Riviera Convention Center. Cars and Bikes will be separated appropriately and then switch courses on the second race day. Each evening the NORRA team will offer locally inspired hospitality starting with happy hour events and concluding with dinner. The event’s unique format is intended reduce complicated planning and logistics and create an event that racers new and old can easily manage. If you have always wanted to bring your family and friends to see what NORRA is all about, or want to get your feet wet racing in Baja, this is the event for you. On Sunday, there will be an amazing Awards Ceremony held to NORRA party standards that will include brunch at a great location to be announced.

Registration opened for the 500 on September 15th at noon (PST) as well with only a $500 required deposit.

The 2019 NORRA 500 Dates:

Ensenada to Ensenada

October 10th - Tech and Registration
ENSENADA

October 11th - Race Day 1
ENSENADA ~ ENSENADA

October 12th - Race Day 2
ENSENADA ~ ENSENADA

October 13th - Awards Ceremony
ENSENADA


Want To Get A Head Start?

Login to your existing NORRA account, or create a new NORRA account at www.norra.com/member/member_home. Have picture images (.jpg, .bmp, or .png) of your Driver's License, Passport and Health Insurance Card ready to upload to your profile. Have your race radio frequency handy as well as your emergency contact phone numbers.

2019 NORRA RULES:

Determine what category your vehicle should be competing in (refer to 2019 rules at www.norra.com/rules_current). Update and complete the 'My Profile' and 'My Vehicle' sections of your account. Once, pre-registration opens, it should be as easy as selecting your vehicle and choosing your preference of payment option. Upon completion of registration you will receive a confirmation email and see your entry online.


ACCOMMODATIONS NOTES: One thing to keep in mind when making the Mexican 1000 peninsula run is that there are a shortage of hotel rooms at some of the towns we visit. Unfortunately, we cannot increase the existing infrastructure of Baja for the one night a year that we pass through. For racers new to NORRA, Bahia de Los Angeles is a very small town with very limited resources. The organization does reserve rooms ONLY in this location in an effort to limit one room per team until sold out. From there, racers can purchase a concrete pit pad from the NORRA online store or create their own camps. In an attempt to support our smaller stops like Bahia de Los Angeles and Loreto, we will have bivouacs available to help provide an alternative solution to the best of our ability and according to what Mother Nature allows.

As an organization, we cannot prevent poor practices or inflated prices at the available hotels. Please be aware that the ONLY room block secured in the name of NORRA is strictly for staff/safety/volunteers and the folks required to make the daily event safe and successful. The NORRA organization suffers a significant financial expense moving our teams down the Baja Peninsula as quickly as we do, and does not in any way profit from the hotel bookings. We support making online reservations with hotels that are large enough to be represented so you have a confirmation of receipt. This will never be a perfect process and we recommend that EVERY team be prepared to camp and/or rough it just in case best made plans fail. This is all a part of the Baja adventure. If you choose to use a third party vendor to secure your reservation, please understand that NORRA has no authority or interest in these reservations and they are made at your own risk. Our number one priority is as always to make sure you have the best time of your life at the “Happiest Race On Earth!” Go to norra.com for the latest news and information about NORRA’s upcoming events.

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ABOUT NORRA

Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies and motorcycles.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

The 2019 YOKOHAMA NORRA Mexican 1000 is supported by Yokohama, Method Race Wheels, South Point Hotel Casino, Walker Evans Racing, Bilstein Shock Absorbers, Steel-It, Multitool USA, RIGID, Savvy Offroad, VP Racing Fuels, Timberline, Ensenada Proturismo, Mastercraft/Impact Safety, Cerveceria Transpeninsular, Roganto, Biltwell Inc., Schampa, Racing TraX.com, Satellite Phone Store.com, P.C.I. Race Radios, WARN, Magic Bullet, US Action Trax.com, and many more.

NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500