April 7, 2017. (Agua Dulce, Calif.): NORRA welcomes our friends in the media to join us at the 2017 Mexican 1000. No other event offers the rich history, amazing tales, interesting characters and spectacular backdrops the Mexican 1000 rally delivers. Every stage of the rally has its own unique flavor; encompassing the challenge and beauty of the Baja Peninsula. With classes for motorcycles, UTV’s, modern race cars and historic vehicles, there is a class for every competitor and a story for every audience.

The Mexican 1000 follows an epic route that begins on Sunday April 23rd in Ensenada. Sunday’s stage runs from Ensenada to San Felipe. Monday is San Felipe to Bay of L.A. or Guerrero Negro, on to Loreto on Tuesday and La Paz on Wednesday, finishing in San Jose Del Cabo on Thursday (see overall map below). Media registration opens on Friday, April 21, at 4:00 p.m. on the patio of the Riviera Convention Center in Ensenada. It will be immediately followed by a press conference. Please refer to the forthcoming schedule of events for times and locations. Please click below to sign up today as the rally is quickly approaching.




Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies and motorcycles.

Pearlman's late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

The 2016 NORRA Mexican 1000 was supported by Multi-Tool USA, Method Race Wheels, Azunia Tequila, Walker Evans Racing, South Point Hotel Casino, Bilstein Shock Absorbers and Mastercraft/Impact Safety.