April 21, 2017. (Agua Dulce, Calif.): Cerveceria Transpeninsular is the newest craft beer establishment with the taste of Baja. New to Ensenada, their delicious hand crafted beer has become a town favorite. At the NORRA welcome fiesta they will be serving NORRA Pale Ale for everyone’s enjoyment. Cerveceria Transpeninsular’s theme for their brewery is based on all the different surf spots, coastal views, and the excitement that exists along the road heavily traveled by people around the world who visit Baja California. Their beers are inspired by peninsula's points of interest and they are proud to pay tribute to important families in Baja. The Punta Baja Pale Ale is dedicated to Mama Espinosa and family, and the town of El Rosario. Tierra Del Sol Clara is a well balanced lager that represents the Hussong Family. Enjoy a NORRA Pale Ale at the welcome fiesta in Ensenada on Fri. April 21st. Please, during your busy race week, we urge you to stop by and experience all of Cerveceria Transpeninsular’s fine brews and the vista over looking the marina and out towards the ocean. We are sure you will find yourself making plans to visit the brewery on every trip to Baja.

Cerveceria Transpeninsular’s craft beer is just a warm-up for all the delicious food and drink you can experience at the Happiest Race On Earth; the Mexican 1000. You will also experience the most stunningly beautiful Baja scenery as you make your way down the entire length of the Baja Peninsula without the incredible stress and lack of sleep associated with a typical peninsula run. After each day of racing, you will have enough free time to experience a different location in Baja with your friends and family. Each overnight stop has its own unique charm and character. For the 50th anniversary rally this year there will be even more hospitality and special events every night.

After days of competition, and nights of celebration, there is a unique comradery that is forged between the racers. They all pitch in to make sure everyone makes it to the finish line in Cabo and the incredible awards ceremony that follows. The very first adventurers who set off to run the peninsula would throw a huge celebration afterwards to mark their accomplishment. That tradition continues to this day at the Mexican 1000. If you love to race, love to have fun, and love the food, drink and music of Baja, you must come down and experience the 50th anniversary of “The Happiest Race On Earth!”, the NORRA Mexican 1000.


On the NORRA website you will find a schedule of events, course maps, Google Earth GPS files and lots of other information about the rally. Press releases are posted to our news page. Live coverage of the event will also be available. Below are some additional links you may find helpful.




Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies and motorcycles.

Pearlman's late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

The 2017 NORRA Mexican 1000 is supported by Yokohama, Method Race Wheels, Walker Evans Racing, South Point Hotel Casino, Bilstein Shock Absorbers, Multitool USA, Mastercraft/Impact Safety, P.C.I. Race Radios, Baja United Group and many more.