December 21, 2016. (Agua Dulce, Calif.): Whether you say Merry Christmas, Feliz Navidad, or Happy Holidays, NORRA would like to wish everyone the very best holiday season and the happiest New Year in 2017. What better way to insure a happy 2017 than to sign up now for "The Happiest Race On Earth!”, the NORRA Mexican 1000? This year will be the 50th anniversary of the rally so you don’t want to miss out on the huge celebration planned. If you want to take advantage of pre-registration you must act fast. Pre-Registration closes Dec 31st and as of Dec 31st, there will be no refunds and entries will have to be purchased in full. From the flood of registrations that have already come in, the 50th anniversary race is going to be very special.

"The Happiest Race On Earth!” is entirely about having fun and creating memories that will last a lifetime. You will experience the most stunningly beautiful Baja scenery as you make your way down the entire length of the Baja Peninsula without the incredible stress and lack of sleep associated with a typical peninsula run. After each day of racing, you will have enough free time to experience a different location in Baja with your friends and family. Each overnight stop has its own unique charm and character. There will be some race sections where the bikes and cars will run separate, but all competitors will be staying in the same towns and attending the same events every night. For the 50th anniversary there will be even more hospitality and special events each night.

It’s not too late to let Santa know that you want to go to the "The Happiest Race On Earth!” the NORRA Mexican 1000. Race dates, sign-up information and much more can be found at Don’t wait, do it today!

For those teams already registered, be sure to complete all information in your profile and submit photos when registering Incomplete information and/or lack of photos may result in your registration not being shown nor listed in association with the 2017 Mexican 1000 Rally.

  • Vehicle Number
  • Vehicle Name
  • Vehicle Model/Manufacturer (Supply Picture)
  • Team Name
  • Engine, Trans, Fuel Specs
  • History of Vehicle
  • Driver Of Record Name, From, About (Supply Picture)
  • Co-Driver (s) Name, From, About (Supply Picture(s)
  • Special Thanks - Sponsors, Family, Etc.

PHOTOS: Photos should be cleared with any outside photographer before submitting. (NORRA is not to be held responsible for unlicensed photos) Please submit 1-3 digital photos of your vehicle in .JPG or .PNG formats. File size should be around 800 pixels wide (or larger) and at least 72 dpi (or higher). In doubt? Submit the highest file size possible that is able to be sent via email.

For registered teams that need help securing accommodations, BajaVoyager, a leader in desert race support and personalized concierge services throughout Baja, has been chosen as the exclusive provider for accommodations for the 50th Annual NORRA Mexican 1000 race. This is the third consecutive year that BajaVoyager has played an important role in logistical support for the event. Since 1989, BajaVoyager has been coordinating and organizing travel, events, and accommodations for tourists and off-road racers. Make sure you make your reservations as soon as possible. More information can be found at

(Above) Juan Carlos "J.C." Pacheco, CEO of BajaVoyager with "Smurffette" is "...pleased to be part of the enormous logistics and safety efforts that NORRA puts forth to keep the participants, crews and spectators coming back again and again." Adding that from Tijuana to Cabo San Lucas, "BajaVoyager has well-established relationships with businesses and individuals throughout the entire Baja region to provide trustworthy, reliable support.”



For the 50th anniversary, the first day’s stage will head from Ensenada to San Felipe. Competitors will have time to relax and have some fun in San Felipe before calling it a night. New this year will be several benefits aimed at the racers. Additional Insurance is available, (increased medical insurance to $10,000, legal support, and bail bonds), and there is a new scoring and timing system that uses the latest technology to increase safety. There will be FREE MAG-7 pit support for EVERY entry including cars! The Race for Cash will have an optional daily jackpot which means 6 opportunities to win plus the overall in your category.


Friday April 21st
(Welcome Fiesta / Pre-Registration / Tech Opens)

Saturday April 22nd
(Registration / Tech / Drivers Meetings)

Sunday April 23rd
Ensenada ~ San Felipe *NEW!*

Monday April 24th
San Felipe ~ Bahia de los Angeles

Tuesday April 25th
Bahia de los Angeles ~ Loreto

Wednesday April 26th
Loreto ~ La Paz

Thursday April 27th
La Paz ~ San Jose del Cabo
(Awards Ceremony)


Don’t miss out on the greatest adventure you will ever experience!

Login to your existing NORRA account, or create a new NORRA account at Have picture images (.jpg, .bmp, or .png) of your Driver's License, Passport and Health Insurance Card ready to upload to your profile. Have your race radio frequency handy as well as your emergency contact phone numbers. Determine what category your vehicle should be competing in (refer to 2017 rules at ). Update and complete the 'My Profile' and 'My Vehicle' sections of your account. Once, pre-registration opens, it should be as easy as selecting your vehicle and choosing your preference of payment option. Upon completion of registration you will receive a confirmation email and see your entry online.


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies and motorcycles.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

The 2016 NORRA Mexican 1000 was supported by Azunia Tequila, Walker Evans Racing, South Point Hotel Casino, Bilstein Shock Absorbers and Mastercraft/Impact Safety.