FOR IMMEDIATE RELEASE
April 28, 2022
The Latest From NORRA
NORRA Celebrates Another Year With Title Sponsor Yokohama Tires -
The 2022 Yokohama NORRA Mexican 1000 Presented By Method Race Wheels!
AGUA DULCE, CALIF. NORRA and Yokohama Tire are pleased to bring you “The Happiest Race On Earth!” at the 2022 Mexican 1000. Yokohama Tire has played a vital role in the evolution of off road racing since they debuted the Super Digger tire back in the 1980’s. The Super Digger design has stood the test of time since the sport was dominated by open wheeled, and VW based race cars. An updated version of the Super Digger is still manufactured today along with the entire line of Geolander tires for everything from UTV’s to Trophy Trucks, and Ultra4 rock racers. “Yokohama has been such a strong supporter of NORRA racing,” says Mike Pearlman. “We are so fortunate that they love The Happiest Race On Earth! as much as we do, and play such a big role in NORRA’s success.”
Yokohama’s current version of the Super Digger is the GEOLANDAR SD. It shares features of the original design like large center blocks with wide grooves that offer optimal off road performance. The rounded profile creates a long and narrow contact patch for responsive handling and superior flotation in sand and silt. It’s no wonder the tire is very popular with UTV racers. Modern enhancements include optimized sidewall construction that increases durability and stability at high speeds, and shoulder blocks that wrap over the sidewall offering additional side-bite, enhancing off road traction. They also create additional sidewall puncture resistance. Offered in a 33X10.50-15 size, they are a premium UTV and limited buggy racing tire built specifically for desert racing. They will give you the durability, and control you need while traversing the Baja Peninsula during the Mexican 1000, or out having fun on your favorite trail. Whether you are racing, recreating, or commuting to work, Yokohama has a tire for your vehicle, and intended use. That’s why Mexican 1000 veterans like Boyd Jaynes, and Brian Godfrey, The Matlocks; Wayne, and Kristen, and Justin Lofton run Yokohama tires.
The Yokohama NORRA Mexican 1000 is entirely about having fun and creating memories that will last a lifetime. Competitors experience challenging terrain, and the most stunningly beautiful Baja scenery. After each day of racing, there is enough free time to experience Baja with your friends and family. Each location has its own unique charm and character. There is no better way to experience Baja than at the Yokohama Mexican 1000. To learn how you too can join in on the fun go to www.norra.com. There you will find information about the race, its history, and what it takes to compete. If you have a race car, motorcycle, utv, or even a well-equipped daily driver, NORRA has a class for everyone. Check it out today!
"The Happiest Race On Earth!"
### Good Vibes. Good Times! ###
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, McMillin Racing, Bilstein Shock Absorbers, STEEL-IT, Multitool USA, Satélite del Norte, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, Schampa, Optima Batteries, K&N, Horsepower Ranch, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.